Case study · CS-004 · E-sports · Partnership with myoProcess
ForPlayers (+€70K) — Accelerating Growth in Esports
How precision targeting of sponsors, brands, and gaming companies produced €70,000 in new revenue within three months.
- In esports, more outreach does not produce more sponsorship revenue.
- Targeting companies with a strategic reason to enter the market, not every brand with a budget.
- €70,000 in new revenue within three months.
Overview
ForPlayers is an esports organization focused on competitive gaming experiences, sponsorship opportunities, strategic partnerships, and digital content. Despite a strong presence in the esports industry, the organization struggled to generate a consistent flow of qualified sponsorship and partnership opportunities.
The challenge
- Inconsistent lead generation, making it difficult to maintain a predictable pipeline.
- Low conversion rates, with many prospects failing to progress into meaningful meetings or partnerships.
- Inefficient outreach, forcing the sales team to spend too much time pursuing low-priority opportunities.
The organization needed a scalable way to reach potential sponsors, commercial partners, gaming companies, and influential operators within the esports ecosystem.
The strategy
1. Identifying high-value prospects
- Brands seeking access to engaged, digital-first audiences.
- Gaming companies looking for promotional and commercial partnerships.
- Sponsors interested in reaching esports communities.
- Influencers and content creators open to strategic collaborations.
- Companies launching products or campaigns aimed at gaming audiences.
2. Building a targeted outreach system
- Personalized email outreach.
- Messaging tailored to each prospect’s commercial interests.
- Clear partnership angles.
- Automated follow-up sequences.
- Calls to action designed to move prospects toward a meeting.
The messaging focused on the value ForPlayers could create for each partner rather than sending broad sponsorship requests.
3. Improving meeting conversion
- Clear calls to action in every message.
- Automated scheduling tools.
- Faster follow-up after positive responses.
- Prioritization of prospects with the highest commercial potential.
- Reduced back-and-forth during scheduling.
4. Optimizing through market feedback
- A/B testing subject lines.
- Testing different messaging angles.
- Reviewing response quality.
- Monitoring meeting conversion.
- Refining prospect segments.
- Adjusting follow-up timing.
The results
- €70,000 in new revenue — through increased meeting volume, stronger commercial conversations, and successful conversions.
- More qualified meetings with potential sponsors, partners, and gaming companies.
- A scalable acquisition process — a repeatable system for identifying, contacting, and converting relevant commercial prospects.
- Stronger sponsor relationships with clearer commercial positioning.
- Improved sales efficiency — less time on low-value leads, more time on meaningful revenue potential.
Key takeaway
Precision created more value than volume.
In esports, more outreach does not automatically create more sponsorship revenue. The breakthrough came from identifying companies with a clear strategic reason to enter the market and approaching them with relevant partnership opportunities.