STANDARDS
What Counts as a Qualified Introduction
Standards are defined upfront. If it doesn't meet the standard, it doesn't ship.
Must Include
- ✓Real decision-maker
- ✓Active need
- ✓Clear relevance
- ✓Live conversation
- ✓Proper timing window
- ✓Buyer open to exploring solutions
Does NOT Count
- ×Curiosity calls
- ×Info interviews
- ×Non-decision makers
- ×"Circle back next quarter"
- ×No urgency
- ×Unclear fit
Qualification Matrix
| Criterion | Required | Verification |
|---|---|---|
| Decision-maker | Yes | Title, authority, budget control |
| Active need | Yes | Live pressure, current constraint |
| Timing | Yes | Window open now, not future |
| Relevance | Yes | Clear match to offering |
| Live conversation | Yes | Scheduled, confirmed |
Enforcement note
If it doesn't meet the standard, it doesn't ship.
Signal-driven B2B introductions, governed by qualification.